MarTech & AI Strategy
MarTech & AI Strategy for Enterprise-Scale Growth
Marketing requires more than tools — it requires strategy, governance, and intelligent integration
As a fractional CMO I help organizations design, evaluate, and operationalize MarTech and AI ecosystems that support scalable growth, data integrity, and informed decision-making. We work with executive teams to ensure marketing technology investments deliver measurable business value.
specialities
MarTech Strategy & Operating Model Design
Help organizations define how marketing technology supports business strategy — not the other way around.
Services include:
- Enterprise MarTech strategy development
- Stack rationalization & roadmap planning
- Operating model & governance design
- Data standards & integration planning
- Alignment across marketing, sales, IT, and analytics teams
Marketing Platform Evaluation & Selection
Selecting the right platforms is critical — and costly mistakes scale quickly. I provide structured, objective guidance throughout the evaluation and selection process.
Services include:
- Platform requirements definition
- Vendor evaluation & comparison
- Use-case and scalability assessment
- Security, data, and compliance considerations
- Executive recommendations & decision support
Platform Implementation & Integration
Technology only delivers value when it’s implemented correctly and adopted effectively.
Services include:
- Marketing automation & CRM implementation
- Analytics, attribution & reporting integration
- AI-enabled workflow design
- Cross-platform data integration
- Adoption planning & stakeholder enablement
AI, Personalization & Growth Analytics
AI and analytics enable smarter, faster, and more personalized marketing — when applied responsibly.
Services include:
- AI-driven personalization strategy
- Predictive analytics & forecasting
- Customer segmentation & journey modeling
- Growth analytics & attribution modeling
- Experimentation & optimization frameworks